Clay Consulting

Moulding the business side of therapy

Websites, marketing and business support for therapists, counsellors and therapy organisations across the UK.

Starting out?

We build your website, sort your online presence, and get you visible to clients. All done for you, from day one of qualifying.

How Launch works

Already in practice?

We audit what's working, find what's holding growth back, and give you a prioritised plan. Suitable for solo practices and organisations.

What Grow looks at

Most therapy training ends at the clinic door.

Everything that comes after, like the website, the admin or the question of whether anyone can actually find you, tends to gets figured out alone, late, and in between clients. We're here to change that.

What we cover

Foundations

Starting out is when getting things right matters most, and when there's least support to do it. We build a proper foundation from the start, not patch one together later.

Visibility

Being good at the work isn't enough if the right people can't find you. We build an online presence that brings in clients steadily, without you having to become a marketer.

Operations

Every practice differs in size, structure, and what's getting in the way. We understand what's specific to yours, then build around it rather than a standard package.

Who we are

Clay Consulting is a marketing and business strategy consultancy for therapists, counsellors, and therapy organisations in the UK.

We run two services. Launch, for newly qualifying practitioners who need a website, SEO, and Google Business Profile set up from day one, from £99 setup + £25/month. And Grow, a business health check and growth strategy for established practices and organisations.

Clay was founded by George Holloway, who spent over a decade in commercial marketing, most recently as a Senior Growth Manager at Amazon, alongside training as a psychotherapist at CCPE.

Why this matters

Around 4 in 10 UK businesses don't make it past their fifth year. The most common reason isn't lack of skill, it's admin, cash flow problems, and decisions made without the right information.

For counsellors, therapists, and organisations, the risk is sharper. Training prepares you to hold space for clients, not to run a business. New practitioners end up doing both, without the expertise of HR, finance, or marketing teams to lean on.

We've seen it up close — not from the outside looking in, but from inside a psychotherapy training programme, watching this unfold firsthand.

Clay exists so the business side never gets in the way of the work you trained for.

Sources: ONS Business Demography (2024); BACP Private Practice Toolkit

Not sure what's right for you?

That's fine. Most people aren't, until they talk it through. A short call costs nothing and tells you which path makes sense, or whether it's a bit of both.

Let's talk it through