Clay Consulting
Where practices take shape
Clay helps therapists build, run, and grow a private practice — without piecing together a dozen tools or learning to be a marketer overnight.
You trained to hold space for people. Not to build websites, setup booking systems, file self-assessments, or figure out SEO.
Most therapists going private end up piecing together a website builder, a scheduling tool, a payment processor, a directory listing, an accountant, and a lot of late evenings. It works — eventually. But it costs time you'd rather spend with clients, and money on tools that don't talk to each other.
Clay brings it into one place. One setup. One monthly fee. One team that understands both the clinical world and the business one.
Why Clay?
Just qualifying?
You're months from your final assessment and already thinking about what comes next. We'll handle the website, booking, payments, and paperwork — so you can open your doors the week you qualify.
Already in practice?
Your caseload is steady, but something's not quite working — the website that never gets updated, the admin that eats your evenings, the clients who can't find you. Start with a Practice Health Check and see exactly where the growth is.
Built for therapists
Clay was founded by George — training as a psychotherapist at CCPE, with over a decade in marketing and commercial strategy behind him. He's living the qualification process himself, and built Clay to bring the business side up to the standard the clinical side deserves.
How Clay works
Whether you're launching a new practice or refining an existing one, the process is the same — clear, structured, and shaped around where you are.
1. We talk
A free first call to understand where you are, what kind of practice you want to build, and what's already in place. No pitch — just a conversation about where you're heading.
2. We map it out
A clear plan — what to build, what to fix, what to leave alone, with realistic timelines and costs.
3. Clay gets to work
Setup, audit, implementation. Whichever fits the brief, we handle it end-to-end.
4. Clay stays close
Ongoing support as your practice evolves. We're not a one-and-done agency — we're here for the long arc.
Every practice is different. Start with a free call — no pitch, just a conversation about where you're heading.
Why this matters
Around 4 in 10 UK businesses don't make it to their fifth year. The most common reason isn't lack of skill — it's the slow accumulation of admin, cash flow problems, and decisions made without the right information.
For therapists, the risk is sharper. Training prepares you to hold space for people, not to run a business. And yet — without HR, finance, or marketing teams to lean on — new practitioners end up doing all of it alone.
Clay exists to take that weight off. Not so your practice can avoid being in the 40% that closes — but so the business side never gets in the way of the work that brought you here.
Sources: ONS Business Demography (2024); BACP Private Practice Toolkit
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